Last week EA went through some tough moments. First they announced a $310 million quarterly loss which closely resulted in a layoff of 6% of its workforce. This again had a result all too familiar these days, their stock fell more than $3 a share.
Martin Peers, columnist for the famous financial newspaper, said that the game publisher’s market capitalization fell to $7.2 billion, down from $19 billion “a few years ago.” which makes it a great deal because it is very likely to regain value in the future.
Also the Disney-owned ESPN is a good fit for the numerous sports titles EA develops. It could also potentially save Disney Interactive “$200 million it spends annually to develop its own games”.
Not to mention the intellectual properties from EA games like Dead Space and Mirror’s Edge which could potentially be adapted to movies.